Principles and Practice of Sport Management |
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Author:
Lisa Pike Masteralexis
By Jones and Bartlett Publishers
Average Customer Rating:   
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Product Description
Developed for use in introductory sport management courses, Principles and Practice of Sport Management offers a unique blend of information on the foundations and principles on which sport management operates as well as how to apply those foundations and principles to the sport industry. The authors, all well-renowned professors in sport management or sport administration, have produced a text that is thorough, practical, and lively, and which lays the groundwork for students as they study and prepare for successful careers in sport management. Students will appreciate that they are learning, not only from teachers but also from those that have been there. In developing this text, the authors have touched upon many different perspectives of sport management, including: an international perspective to give readers a broad view of sport management in the global context, a historical perspective, as well as thoughts about current and future industry issues and trends.
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Too shallow, 2008-02-08
I bought the book as supporting material for a masters degree course I teach called "Quality management in the Business of Sports". The phrase Quality Management was clearly defined in the key-word list the authors presented. My dissapointment came when I saw that the book is mostly a general primer covering many aspects of the business of sports, but none in depth and specially nothing specific about quality management.
For a great sport management foundation, read and learn this, 1999-08-17
I am a junior at the University of Massachusetts, and I had the opportunity to read and study this book for my Sports Management class this past spring. It was a great experience and served as a great foundation for my education in the sport management field. The book touched upon every aspect in which a sport management professional in one capacity or another may be inclined to deal with. Principles and Practices of Sport Management by Lisa Pike Masteralexis was easy to read and comprehend. At the same time, the book was informative and challenges the reader to constantly keep an open mind to the different areas of sport management. Marketing, promotions, facility management, legal issues, historical facts and event management are just some of the topics one will read about in this highly recommended guide to successfull sports management.
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Binding: Paperback
Dewey Decimal Number: 796.069
EAN: 9780763727666
ISBN: 0763727660
Label: Jones and Bartlett Publishers
Manufacturer: Jones and Bartlett Publishers
Number Of Items: 1
Number Of Pages: 522
Publication Date: 2004-04
Publisher: Jones and Bartlett Publishers
Studio: Jones and Bartlett Publishers |
