Air Transportation: A Management Perspective |
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By Ashgate
Average Customer Rating:  
List Price: $69.95
Our Price: $61.00
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Product Description
Now in its Sixth Edition, "Air Transportation" by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management.In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Sixth Edition contains updated material on airline passenger marketing, labor relations, financing and heightened security precautions.Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly. "Air Transportation" is suitable for almost all aviation programs that feature business and management. Its accessible structure and style make it highly suitable for modular courses and distance learning programmes, or for self-directed study and continuing personal professional development.
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 Comprehensive textbook on air transportation management, 2007-05-12
This book provides a comprehensive coverage of various aspects of the air transportation business. The book is well written and easy to follow and understand which makes is accessible to a wide audience and all stakeholders of the air transport industry. Even those who are not familiar with the industry should find it easy to assimilate the information.
The positive points above are also the main drawback of the book for those that need a more indepth coverage of the subject, who may find the book a bit shallow. The authors also need to update the book to take into account the various major changes that continue to take place in the air transport industry.
Therefore I recommend the book to those seeking a comprehensive but basic knowledge of the air transport business.
Well Organized Text on Managing Air Transportation, 2004-01-20
Whether you manage an airline, an airport, or aspire to do so, This text is for you. To the best of my knowledge, it is the only true textbook on management in the air transportation industry and it is worth every penny of its cost.I have a long interest in the airline industry and it was nice to find a book that has no agenda that covers the subject. Although truly a textbook it is a well-organized, well thought out book that is easy to follow and understand. Perfect for students or managers in the industry.
Classic Aviation Delight, 2004-01-04
I have purchased Mr. Wells books for many years. Every book is meticulously and painstakenly accurate. His books are most appropriate for college level and post-graduate aviation students beginning their formal training. Yet, I find myself scrambling back to all his books for background information, general and some detailed analysis all the time. Include this book into your library. It's part of my classic aviation collection. There are chapter outlines, checklists, and relevant examples applied to give the novice a quick blast into an aerospace career.
The best text on the market, 2003-11-15
This book is "the" standard book to use in any type of air transportation environment (industry, academia, self-use). This book is a one-stop shop for anything and everything one needs to know about aviation (GA and commercial). Looking forward to future titles by the authors.
OK as an introduction, but not very in-depth, 1998-03-31
I purchased this book as a soon-to-be MBA graduate going to work for one of the leading airlines. I must say that it did not fulfill my expectations. It IS a very good brief overview of the major issues and concerns that air carriers face. As such it may be very useful to those unfamiliar with the industry at all and those with only a limited business background. For students at a graduate level, I cannot recommend this book.
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Binding: Paperback
Dewey Decimal Number: 387.7068
EAN: 9780754671718
ISBN: 0754671712
Label: Ashgate
Manufacturer: Ashgate
Number Of Items: 1
Number Of Pages: 590
Publication Date: 2007-11-06
Publisher: Ashgate
Studio: Ashgate |
